How to Create a WhatsApp Broadcast List and Its Features

What is WhatsApp Broadcast?

WhatsApp Broadcast is a WhatsApp Business API feature which helps you send a document, picture, video, or message to several users at once. This function is extremely valuable to marketers and business owners since it allows them to access a larger pool of potential customers.

In a conversation between a WhatsApp Business account and its clients, a broadcast message is displayed as a private message. The broadcast message will be followed by an individual chat if the recipients reply. Unlike WhatsApp groups, this is private and only you and the consumer may see it—the campaign's full audience cannot.

How do I Create a WhatsApp Broadcast List?

To set up a WhatsApp broadcast list, simply follow the instructions briefed below:

1. Step 1: Add contacts to the Excel sheet.
   First, create an Excel sheet of customer data and who you want to send the broadcast to. Anantya.ai allows you to select contacts individually or upload a sheet where you have saved the contacts in a specific format.
2. Step 2: Create a contact list.
   Start with feeding your contacts into the messaging platform you are going to use before sending out any messages through WhatsApp API’s bulk messaging feature. Assign all your contacts into relevant groups based on factors like their interests, past purchase history, or location. This can help businesses send targeted and personalized messages to each group, increasing the chances of engagement.

Features of WhatsApp Broadcast

• Personalized Messaging at Scale:
  Businesses may send customized messages to a larger audience using the WhatsApp Business API without compromising the personal touch. Broadcast messages sent by businesses to their customers are one-on-one conversations as these messages are customized and personalized.
• Increase Your Reach:
  Make use of WhatsApp's "Broadcast" feature to effectively roll out announcements, offers, and updates. These lists are simple to create and help you be in touch, so you can be sure you are always keeping up with your important contacts.
• Understanding Broadcast Limit:
  It's important to know the WhatsApp broadcast limit. A broadcast list can have a maximum of 256 contacts. This cap increases the effect of your messages by ensuring they are relevant and focused.
• Send Secured Messages:
  Your clients receive messages provided via a broadcast list as individual messages. This promotes a feeling of privacy and security because their answers are received personally to you and not the entire list.
• Effective Message Monitoring:
  You can keep track of which all messages have been delivered and read using the WhatsApp Business API. This function is quite helpful in measuring engagement and adjusting your communication plan as required.
• Better Relationship Management:
  You may improve customer interactions by leveraging the broadcast feature to keep your clients informed and involved, as well as automating messages and speedy replies, by integrating the WhatsApp Business API with your CRM system.

How will Anantya help you send a broadcast?

1. Step 1: Open Anantya.ai
   
   First, log in with your given ID and password on Anantya.ai. Once the login is completed, you will be able to see its dashboard.
2. Step 2: Choose Campaigns
   
   To proceed, go to the left side of the panel and choose "Campaigns.”
3. Step 3: Add campaign
   
   On the right-hand side of your desktop, click on “Add Campaigns.”
4. Step 4: Add Campaign Details
   
   Add the details of the campaign by selecting the channel name, typing the campaign name, selecting the message template, and scheduling the time if you wish to send it later.
5. Step 5: Upload the Excel Sheet
   
   On the left side of the panel, below the schedule message, click on Import Contacts, and insert the Excel sheet filled with your target customers' data.
6. Step 6: Identify invalid numbers
   
   Once you are done with uploading the Excel sheet, Anantya.ai will detect the invalid contacts and display the number in the panel.
7. Step 7: Submit the Campaign
   
   Complete the campaign by clicking on the submit button below on the right-hand side.

Businesses can further track their WhatsApp broadcast message once it is successfully sent; analytics can also be monitored in real-time on Anantya.ai’s panel.

Conclusion

WhatsApp Broadcast is more than just a messaging app; it's a clever way to upscale marketing, take initiatives, improve customer experiences, and customize customer engagements. By using this helpful tool, you may unleash the ability to speak with your audience directly and provide them with engaging customized information which will ultimately help you grow your customer engagement.

There is an enormous possibility to improve brand communication and accomplish growth, whether it is through the sophisticated features of the WhatsApp Business API linked with a shared team inbox like Anantya.ai or through the personal touch in all your marketing campaigns sent through WhatsApp Broadcast.

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