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Why WhatsApp Business is Switching from Green Tick to Blue Tick Verification
Update on 20 August 2024
Have you recently noticed any changes in WhatsApp? No… no… I am not talking about the app’s upgraded version, nor the app changing the user interface, but about businesses getting recognition by showcasing a green tick verification badge earlier on their profile.
While receivers feel secure, they get messages from the original brand, which creates a positive image of the company in the user’s mind.
But did you know that whatsApp has changed green tick verification to a blue color tick? Must be wondering why this sudden change took place, right?
Let's get a quick go-through on why the WhatsApp business is turning green tick into blue.
What is WhatsApp Green Tick?
WhatsApp Green Tick is an official checkmark that is provided by WhatsApp to show that the brand is genuine and trustworthy. This green tick mark shows that WhatsApp has verified this brand, and users can fully trust it.
This does not mean that without a green tick, companies can't use WhatsApp Business API. One can very effectively use WhatsApp Business API and start a successful WhatsApp marketing journey even without a green tick.
Why is WhatsApp Changing from a Green Tick to a Blue One?
Meta has dynamically taken this decision due to multiple reasons:
- Now available for small businesses: WhatsApp Blue Tick is available to all businesses using the WhatsApp Business app and WhatsApp Business API. WhatsApp Green Tick was limited to companies using the WhatsApp Business API.
- Maintain Consistent Branding Throughout Meta Services: Aligning consistent branding across Facebook, Instagram, and WhatsApp—the three Meta products—was a primary motivator for the switch from Green Tick to a Blue Tick.
- Improved Trust and Authenticity: The WhatsApp Business profile's blue checkmark confirms that the brand users are interacting with is indeed a legitimate, trustworthy, and authentic brand.
Does the Blue Tick Create any Change?
There are multiple reasons why WhatsApp switched from green badge to blue tick verification:
- The WhatsApp blue tick symbol will indicate Meta’s support for your business profile. This proves your reliability, which might increase client loyalty to your verified brand profile. As you are aware, customers are more eager to do business with organizations they perceive to be reliable and safe.
- Businesses that have active Meta accounts will have an advantage over those that don't. The blue Meta-certified badge will increase sales, generate more leads, and show professionalism and trustworthiness.
- This upgrade ensures brand consistency for businesses using a variety of Meta channels. It facilitates the integration of the WhatsApp company with other Meta services, fostering the growth of a unified online presence.
- Verified WhatsApp business accounts will probably have increased visibility in user discussions and search results. This means that consumers will view you as more trustworthy, which will lead to excellent discoverability and client engagement.
How Can Businesses Get Blue-Tick Verification?
Make sure your company fulfills the conditions before applying for the WhatsApp Blue Tick. The following are some of the requirements you must meet:
- WhatsApp Business API Account
Businesses need to have an active WhatsApp Business API account. This means if your company doesn't have an API account, it needs one right now. Anantya.ai is here for you. Sign up now and get your own WhatsApp Business API account. - Verified Meta Business Manager Account
There should be a valid Meta Business Manager account connected to your WhatsApp Business API account. This verification enhances security and boosts trust. - 2-Step Authentication
There should be a valid Meta Business Manager account connected to your WhatsApp Business API account. This verification raises the bar for security and trustworthiness. - Registered Business Entity
Your company has to be a duly registered organization. Businesses that are unregistered or individuals are not qualified to receive the blue tick. Make sure all of the paperwork you need to register your business is accurate and up-to-date. - Tier 2 or Higher Messaging Level
Among the WhatsApp API messaging tiers, your company has to be at least at Tier 2. Better interaction and a greater amount of communication are reflected through it, which is a sign of a stronger brand. - Press Release Coverage
At least three examples of organic press releases are required for your business. This refers to real, unpaid media coverage of your company or references in publications. Press coverage that is paid for does not meet this condition.
You may now apply for WhatsApp Blue Tick Verification through Anantya.ai if your company fits these requirements, and if not, Anantya.ai can help you in that too!
Recall that to be qualified for the verification procedure, you must have a WhatsApp Business API account, a registered business, and press coverage.
Conclusion
WhatsApp’s move from green to a blue tick is to make it simpler for companies to get verified and maintain consistency across Meta’s platforms, including Facebook and Instagram. This blue tick will help customers trust your business more, showing them that your brand is genuine.
Businesses have to keep in mind that the following requirements should be fulfilled: Meta Business Manager, a WhatsApp business API account, and a few press releases while chasing for a blue tick.
With this approach, Anantya.ai can assist you, making it simple to secure your blue tick and increase the internet presence of your company.
