As of now, the world's population is around 7.5 billion people. And guess what? The number of WhatsApp messages sent is 13 times bigger than that! It's crazy, right?
Over 2.4 billion people from all around the world are using WhatsApp to connect with their friends, family, and favorite businesses. It's incredible how this app has become such a huge part of our lives!
And here's the thing – if you're not utilizing WhatsApp for marketing in 2023, you're seriously missing out!
In this blog, we are going to discuss 5 strategies that could potentially help you drive 3 times more sales for your business. Firstly, let's brief you a bit on what exactly WhatsApp Marketing is.
What exactly is WhatsApp marketing?
WhatsApp marketing is all about promoting goods and services using WhatsApp. Let me break it down for you with a relatable example.
So, imagine you went shopping at Zara and treated yourself to some cool clothes. The very next day, you get a sweet 10% discount coupon from Zara right in your WhatsApp messages.
That's exactly what we mean by WhatsApp marketing – businesses reaching out to customers or potential customers personally through WhatsApp to offer special deals and share info about their products or services.
Here's an important point to keep in mind: You can only use these strategies with the WhatsApp Business app or WhatsApp Business API. Regular WhatsApp accounts don't have the required features for marketing and customer support.
If the term WhatsApp Business API is new to you, then you should probably first check out this WhatsApp Business API Guide.
Top 5 WhatsApp Marketing Strategies to get started
1. Broadcast Promotional Messages on WhatsApp
WhatsApp has allowed businesses to send promotional messages since 2021 with WhatsApp Business API.
That means you can now send bulk broadcast messages to users who have opted in, sharing awesome stuff like discount offers, festival promotions, product launches, season-end sales, and so much more.
With WhatsApp’s high open rate, personalized communication, and creative messaging options, you can 3x your business' sales and conversions.
2. Automate Notifications & Reminders on WhatsApp
WhatsApp allows brands to set up automatic messages for different events like order confirmations, shipping updates, delivery status, appointment reminders, and more.
When you integrate this feature, WhatsApp will automatically send these messages to users whenever these events happen. This saves time and makes communication with customers much smoother.
With WhatsApp Business API, you can automated messages to keep customers informed in real-time, giving them timely updates and important details
3. Run Direct to WhatsApp Ads
Brands can now use Click to WhatsApp Ads on Instagram and Facebook to get instant leads and save on lead generation costs.
With these ads, when users click on them, they are taken directly to your WhatsApp for a live one-on-one chat.
The best part is, as soon as users land on your WhatsApp, you'll get their name and mobile number without asking them to fill out any long forms.
By using Anantya.ai, you can run Click-to-WhatsApp Ads on Instagram and Facebook and reduce your ad spending by up to 60%.
4. Redirect Website Traffic on WhatsApp with a WhatsApp Button
Normally, a website's conversion rate is about 2.35%. But you can double or even triple this by using WhatsApp to engage users.
All you need is a WhatsApp Button on your site. When visitors click it, they'll be taken to WhatsApp, where you can chat with them, answer questions about your products or services, and turn them into happy customers.
It's a simple and effective way to connect with people and increase your conversion rate.
5. Automate Support & Sales with WhatsApp Chatbot
Integrating a WhatsApp Chatbot into your business is like having a reliable team member working 24/7. This incredible tool acts just like a real human agent, responding to customer queries in no time.
Studies show that the Chatbot can handle 80% of user queries smoothly.
It even gives personalized recommendations, helping users find the right products and making sales without human help.
How to get started with WhatsApp Marketing via Anantya.ai?
The WhatsApp Marketing Strategies listed above can only be implemented using the WhatsApp Business API.
Facebook, on the other hand, does not provide a platform for using the WhatsApp Business API.
You can take help from Official WhatsApp Business partner (BSP) Anantya.ai to get started.
What all you can do with Anantya.ai👇
Before we go deeper into the topic, let me quickly explain the main differences between the WhatsApp Business App and the WhatsApp Business API in simple words.
- ✅ Send messages with interactive buttons
- ✅ Schedule your WhatsApp messages to 1000+ users in few clicks
- ✅ Send online payment confirmation messages on WhatsApp
- ✅ Send bulk discount & offers messages
- ✅ Create an online store on WhatsApp
- ✅ Nurture leads with WhatsApp Automation
- ✅ Sync Facebook & Instagram Ads lead to WhatsApp
- ✅ Send bulk messages with multimedia files
- ✅ Run retargeting campaign on WhatsApp
- ✅ And much more!!
Anantya.ai is a Meta Business Partner that helps businesses to get WhatsApp Business API and make the most out of it with intuitive features like Broadcasting, Automation, Live Chat, WhatsApp Catalogues, and Click-to-WhatsApp Ads, all designed to supercharge your WhatsApp Marketing efforts.