World's current population is around 8.3 billion people and growing. And guess what? The number of WhatsApp messages sent is 10 times bigger than that! Isn’t that interesting?
Over 3 billion unique active users from all around the world are using WhatsApp to connect with their friends, family, and favorite businesses. It's incredible how this app has become such an integral part of our lives in such a short span of time!
Hece, this proves that if you're not using WhatsApp for your marketing in 2025, you're already lagging in the game, as compared to your competitors!
In this blog, we are going to suggest 5 unique strategies that could help you drive 3 times more sales for your business, if performed right. Let’s start with a brief bit on what exactly WhatsApp Marketing is.
What exactly is WhatsApp marketing?
WhatsApp marketing is all about promoting goods and services using WhatsApp. Let me break it down for you with a relatable example.
Imagine you went shopping at Zara for your birthday dress and bought some really cool clothes. The very next day, you get a sweet 10% discount coupon message from Zara’s official number right in your WhatsApp chat box. Will it not make you feel special? And push you to give another visit to the store?
That's exactly what we mean by WhatsApp marketing – businesses reaching out to customers or potential customers personally through WhatsApp to offer special deals and share info and updates about their products or services.
Here's an important point to keep in mind: You can only use these strategies with the WhatsApp Business App or WhatsApp Business API. Regular WhatsApp accounts don't have the required features for marketing or customer support.
If the term WhatsApp Business API is new to you, then you should probably first check out our WhatsApp Business API Guide.
Top 5 WhatsApp Marketing Strategies to get started:
1. WhatsApp Payments
WhatsApp allows businesses to let your customers pay effortlessly through WhatsApp Business API!That means you can now receive payments directly through WhatsApp and your customers will not need to navigate through different sites which can be tedious and often tends them to leave midway. With secure and quick transactions, you can offer a seamless shopping experience that builds trust and boosts loyalty.
2. WhatsApp Forms
Engage smarter, not harder! WhatsApp Forms allows brands to collect feedback from their customers, good quality leads from interested customers, and make a note of their customer preferences in an interactive way, making the process enjoyable for their audience and valuable for the business. When you integrate this feature, WhatsApp Business API can automate sending templates to know your customers’ preferences in real-time, giving your business an edge to stay ahead of the game and in demand.
3. WhatsApp Carousels
Brands can now turn your WhatsApp chats into a visual shopping experience with WhatsApp Business API’s most loved and engaging feature, Carousels! With this feature businesses can showcase their products or services in style, letting your customers swipe, explore, and choose—all in one place, without directing customers to a different page or app. This feature gives your customers a push to browse, select and shop more from your brand compared to the brands who are still not using WhatsApp Business API’s full potential.
4. Click to WhatsApp Ads
CTWA is proven to be a great marketing tool which allows your customers to click a button on their social media sites to be redirected to your official WhatsApp Account. Brands can use Click to WhatsApp Ads on Instagram and Facebook to get instant leads and save on lead generation costs because as soon as users land on your WhatsApp, you'll get their name and mobile number without asking them to fill out any long forms.
By using Anantya.ai, you can run Click-to-WhatsApp Ads on Instagram and Facebook and reduce your ad spending by up to 60%.
5. WhatsApp Cart and Catalogue
WhatsApp Business API lets your business create a catalogue to list all your products and services with a unique title and at least one image displaying the product or service, which helps your customers identify and select the product which interests them the most and add them to cart that provides them a way to begin the order process. This feature allows your customers to choose from a variety of your products or services and place orders quickly, making it even more beneficial for you!
How to get started with WhatsApp Marketing via Anantya.ai?
The WhatsApp Marketing Strategies listed above can only be implemented using the WhatsApp Business API. You can take help from Official WhatsApp Business partner (BSP) Anantya.ai to get started.
Facebook, on the other hand, does not provide a platform for using the WhatsApp Business API.
What all you can do with Anantya.ai👇
Before we go deeper into the topic, let me quickly list down all the amazing and beneficial features of WhatsApp Business API in simple words:✔️Send messages with interactive buttons
- Schedule your WhatsApp messages to 1000+ users in few clicks
- Send online payment confirmation messages on WhatsApp
- Send bulk discount & offers messages
- Create an online store on WhatsApp
- Nurture leads with WhatsApp Automation
- Sync Facebook & Instagram Ads lead to WhatsApp
Anantya.ai is a Meta Business Partner that helps businesses to get WhatsApp Business API and make the most out of it with intuitive features like WhatsApp payments, Cart and Catalogue, Forms, Automation, Live Chat, and Click-to-WhatsApp Ads, all designed to supercharge your WhatsApp Marketing efforts.