How to set up WhatsApp Ads with WhatsApp Business API?
Click-to-WhatsApp Ads is a new and very useful marketing tool for companies trying to establish a direct line of communication with customers. Be seen on your customer’s frequent scrolling sites, like on Facebook or Instagram, through advertisements and redirect them to your WhatsApp instantly, by adding a CTWA button.
WhatsApp advertising provides a direct channel of contact with the customers, making it more convenient and eliminating the struggle of filling out forms on external links.
Engaging consumers where they are, has never been easier, and thanks to this article, which explains WhatsApp Ads' features and how to set it up using the WhatsApp Business API.
What are “Click-to-WhatsApp ads”?
Click-to-WhatsApp Ads can create a shortcut for consumers to directly jump into a business’s WhatsApp account.
This implies that you can communicate with consumers (leads) immediately through WhatsApp Advertising, which will definitely save them the trouble of completing an online form.
You might be using Facebook and Instagram advertisements to advertise your brand and products as a marketer.
These advertisements allow you to include a call-to-action (CTA) button. This button can encourage customers to visit your business website or schedule a demo.
Consumers can also have the option to click on WhatsApp which will take them directly to your WhatsApp chat.
What can WhatsApp ads do?
Click-to-WhatsApp ads can engage your customers, through a “Call to action button” that will directly land them to your company's WhatsApp profile.
These ads make it simple for customers to message your agents on WhatsApp with a clear "Send Message on WhatsApp" button.
This not only streamlines your communication with your customers but also helps in increasing sales for your company.
How will this help? If consumers can easily communicate with your company, you will be able to handle their concerns in a better and more effective manner, and convert them into customers who buy quickly.
Let's say you run an IT business and the majority of your leads are unclear about how your service can solve their problems.
By establishing a one-on-one conversation with them on WhatsApp, you can answer all of their questions and assist them to get to know your offerings.
Benefits of Click-to-WhatsApp ads
Instant Messaging
With WhatsApp Advertising, businesses can send customized messages to people by their name and personalize the content based on their interests and previous buys.
Users might reply directly to WhatsApp advertising by just hitting the Send WhatsApp message button, which fosters a two-way conversation and strengthens the bond between businesses and their target audience.
The best thing is that businesses can use labels to segment their WhatsApp audience and send customized messages to different client groups depending on their purchasing patterns or areas of interest.
Increase in Engagement
Higher engagement rates can be achieved by making sure that your WhatsApp advertisements and campaigns are noticed quickly, as WhatsApp alerts will instantly be displayed on consumers' devices, making it impossible to miss out.
Including interactive elements in your advertisements, such as surveys or polls, can increase user engagement even further.
Worldwide Reach
WhatsApp has multilingual capabilities, enabling you to reach out to a wide range of people.
You might make your click-to-WhatsApp advertising more appealing to WhatsApp users by offering promotions or offers that are customized according to a given region.
This will help your ads better relate with your target consumers, no matter from which country they belong to.
Cost-Effectiveness
In contrast to conventional print media, WhatsApp advertising does not require printing or distribution, which lowers the overall advertising expenses.
As a result, businesses might maximize the return on their advertising expenditures by focusing on particular customer or demographic groups when allocating their budget.
Targeted Advertising Tools
WhatsApp advertising might be set up to solely target specific segments of your intended audience, based on factors like geography, age group, etc.
This enables businesses to target the appropriate audiences with their advertisements, making efficient use of time and money.
Businesses might also choose who to target with a specific ad by using Ads Manager. It can be your choice of the ad.
How to set up WhatsApp Ads with WhatsApp Business API?
Get WhatsApp API Access: To gain access, collaborate with a WhatsApp Business API Provider such as Anantya.ai. Start your Facebook business verification process.
Setup Facebook Business Manager: Use Business Settings to connect your WhatsApp Business API account to your Facebook page after the verification is done.
Create a campaign for ads:
- Open the Facebook Ads Manager.
- Select messages as the campaign's main goal.
- Set your budget and target audience.
Personalize the Ad:
- Choose an ad format (carousel, picture, or video).
- Use the Send WhatsApp Message button with an interesting text for it.
- Your WhatsApp Business API number is linked here.
Automate Reactions: Automate Reactions: Using your BSP dashboard, create customized replies for WhatsApp messages that will respond automatically.
Publish and Track: Open Facebook Ads Manager, launch your advertisement, and monitor performance with live data.
If businesses get any response on their Click-to-WhatsApp Ads, the chat/message is visible on Anantya.ai’s inbox, where the assigned support person can answer queries of the customers.
Engaging with clients in a scalable, automated, and personalized manner is made possible by using the Anantya.ai’s panel.
Note: Meta does not charge businesses if the customer is initiating a conversation through Click-to-WhatsApp Ads, as both Instagram and Facebook are owned by Meta itself.
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WhatsApp Ads give a perfect opportunity to businesses to attract new customers and keep the old ones engaged and hooked to their business, which also helps in increasing business loyalty.
Businesses can fully benefit from this marketing strategy by carefully creating WhatsApp advertising, optimizing WhatsApp campaigns, and giving high priority to providing quicker customer service.
Want to start your WhatsApp Ads journey? Choose Anantya.ai as your WhatsApp API provider.