Introduction: Anantya’s Landmark Debut at the MSME India International Expo
August 18, 2025 | Bharat Mandapam, Pragati Maidan, New Delhi
Introduction
From 28th–30th August at Pragati Maidan, New Delhi, Anantya, a whatsapp business solution, made its first official event appearance in India — and what a debut it was!
For years, we’ve been serving businesses globally, building our expertise in business automation, customer engagement, and scalable growth solutions. From Saudi Arabia to the UAE, from Africa to Europe — Anantya.ai became known globally for simplifying conversations and powering scale.
But this event was different. This was homecoming. This was our first big stage in India, dedicated to the backbone of our economy — MSMEs. And it turned into three unforgettable days that not only celebrated our journey so far but also set the tone for the future of MSME business growth.
The Importance of MSME India Business Expo 2025
The MSME India International Expo brings together technology suppliers, entrepreneurs, and innovators, making it one of the most important events for the country's small and medium-sized firms. The Expo contributes significantly to the advancement of India's MSME sector by promoting networking and opening doors to new business prospects, and focusing on the necessity of digital-first strategy.
For Anantya, taking part in this expo was really meaningful as a WhatsApp API solution for small businesses in India. This event represented our homecoming to India after advancing business automation and customer engagement for companies in the UAE, Saudi Arabia, Africa, and Europe. It also emphasized that we are committed to providing local businesses with outstanding, AI-powered whatsapp automation solutions.
Day 1 – The Launch of Anantya NEO
We opened strong with the unveiling of Anantya NEO, our premium package designed exclusively for the Indian market for business automation.
What makes NEO special?
- The freedom for businesses to choose the features they need
- The features to manage, automate, and scale conversations
- The power to operate with global-standard solutions at MSME-friendly value
The buzz at our booth was electric. Entrepreneurs, business leaders, and innovators gathered, not just to watch a launch, but to explore how NEO, a premium package of whatsApp business solution could fit into their growth journeys. The curiosity quickly turned into deep conversations, and many of those conversations became real partnerships — right there at the event. Throughout the event, live demonstrations were held, and over 20 accounts were closed.
Day 2 – Celebrating 2 Years of Anantya
The second day wasn’t only about showcasing our product — it was about reflecting on our journey. We celebrated 2 years of Anantya.
Two years of:
- Expanding across continents
- Developing long-term relationships with clients
- Delivering automation at scale
The 2 year anniversary celebration at the expo was more than a milestone — it highlighted the strength of our foundation, the reach of our vision, and the depth of our commitment. Being surrounded by MSME’s and entrepreneurs from across India added a whole new dimension to the occasion. It wasn’t only about looking back at our achievements, it was about gearing up for the path ahead. Anantya’s growth story in India is just beginning, and with technology driving change, the opportunities are limitless.
Day 3 – The Anantya App Launch
We wrapped up the expo with yet another milestone: the official launch of the Anantya App. In today’s world, growth can’t wait. It needs to be fast, simple, and accessible. The app is our answer to that need. It puts automation and growth tools right in the hands of business owners, anytime, anywhere.
With the app, automation is:
- Accessible – Accessible – always in your pocket
- Affordable – big results without big costs
- Customizable – tailored to your business needs and scale
The launch wasn’t just about technology — it was about empowerment. We’ve turned complexity into convenience, and we’ve made sure growth is no longer a privilege, but a choice every MSME can make.
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The Significance of MSME Expo for Anantya.ai
The MSME India Business Expo was not just another event. For Anantya, it was:
- Our first major event in India after years of global success
- A platform to introduce Anantya NEO and the App, built specifically for Indian MSME’s business growth
- A chance to connect directly with the businesses that form the heartbeat of our economy
And the response proved something powerful: Indian MSMEs are ready. Ready to innovate, scale, and lead the future.
During the 3 days, our booth became a hub of energy, curiosity, and collaboration. Every conversation was a reminder that this is not just the beginning of partnerships — it’s the beginning of a movement.
Conclusion
Looking back at these three days, one thing stands out — the future of MSMEs holds endless possibilities. We are proud to walk alongside this journey, empowering businesses across India with world-class solutions. This was our very first showcase in India, and it marks just the beginning. Together, we are creating stronger connections, smarter enterprises, and growth stories that can scale nationwide.
Because now,
Har Business ab WhatsApp par aur Anantya ab App par.
The Expo is a platform where IT companies, entrepreneurs, and inventors showcase their products. In order to expand more quickly in a competitive marketplace, it helps the business in finding new resources, building connections with partners, and using strategies to digitalise.
With the help of Anantya.ai, WhatsApp automation helps MSMEs handle customer inquiries more quickly, increase sales with personalised marketing templates, and make sure they are always in contact with their audience through the bots or agents.
Through the Anantya website, MSMEs can get in touch to discuss pricing, request a demo, or receive individualized guidance catered to their particular company requirements.
We designed NEO specifically for Indian MSMEs. It’s flexible — you don’t have to pay for features you’ll never use. Instead, you pick what suits your business, whether it’s automation, lead tracking, or scaling conversations. And unlike generic tools, the pricing is built with MSMEs in mind.
If you’re running a small business, a startup, or even a growing enterprise in sectors like retail, healthcare, or education — this app is for you. It’s about simplifying work: managing leads, staying connected with customers, and automating routine tasks, all from your phone.