WhatsApp for Education: Benefits & Use Cases

Nowadays, everybody is added to WhatsApp groups, be it for chit-chat or sharing information with each other. For example, when a student is admitted to a new school or a new classroom, their parents are immediately admitted to the particular school’s or classroom’s WhatsApp group.

This shows how WhatsApp for Education is becoming a powerful tool for institutions. Businesses now use WhatsApp as their marketing tool, and the growth is clearly visible in a short span of time, if used properly.

In this blog, we’ll explore how schools, colleges, and universities can use WhatsApp for education to enhance learning, or staying updated with all the happenings and improving the overall educational experience.

WhatsApp for the Education Sector

WhatsApp for Education is the term that describes how WhatsApp can be useful in the educational sector. WhatsApp for Education allows organizations to update and interact with staff, parents, and students. These organizations can be universities, ed tech businesses, or online and offline/traditional schools.

WhatsApp is frequently used in education for connecting with students and parents, classroom participation, and marketing purposes.

Well, you might be thinking, why using WhatsApp for the educational sector can be a good idea?

Let’sl explore all the different perks it offers, together.

Benefits of WhatsApp in the Education Sector

Instant way of communication

WhatsApp makes quick messaging possible through real-time conversations, two-way communications, in contrast to conventional emails or phone calls. This means that students can immediately clear up any confusion, ask inquiries, any doubts they have, without much hassle or delays.

With WhatsApp for Education, the institute can customize messages to meet specific requirements and students' learning preferences. Students can receive customized announcements, prompts, and educational resources directly through WhatsApp, ensuring that everyone is informed and on schedule.

Unlimited Broadcast

Broadcasting updates and announcements to the school community is made easier with WhatsApp. This one-way communication message assures content is clear and effective without overloading students or their parents. Schools might effectively use WhatsApp Business API to send bulk messaging of upcoming events or examinations.

Send alerts and notifications

WhatsApp for Schools makes it easier to notify parents promptly about fees, exam dates, upcoming events, and transportation schedules. This encourages parental involvement in their child's education and keeps them interested in their child’s learning process.

Multiple Language

Schools and colleges might use WhatsApp Business API to send bulk messages to students or parents more effectively in their choice of language.

Since the WhatsApp Business API can support a number of languages, including Hindi and English, or any other preferred language, this indicates the value of cultural diversity, promotes equality and improves communication by allowing schools to engage with kids and their parents using the language they are most comfortable in.

Real-time delivery reports

With WhatsApp for Education, administrators have access to instant delivery reports, ensuring that messages are seen by the right individuals at the right moment. Using this real-time feedback method, administrators can improve communication techniques and increase engagement while crafting the content that is preferred by students and parents.

Uses of WhatsApp in the Education Sector

Attract New Admissions

Although WhatsApp is a rather popular communication tool, not many universities have taken advantage of this instant messaging's full potential to recruit students.

When it comes to a direct and two-way contact, students and their parents are always happier with more personal connections rather than receiving marketing messages on the internet and social media platforms that may even bother them.

Rather than diverting potential students to your landing pages, online advertisements, brochures, or sending emails about course descriptions, make a smart choice and use WhatsApp to promote and educate about your institute.

Engagement Campaigns

Sometimes new students aren't prepared to opt in right away. But you shouldn't discard these leads; after all, they have expressed interest in your offering—be it a degree, workshop, or course.

With WhatsApp for education, you may stay in touch and send out frequent updates about new course launches, events, and the latest developments. This is your chance to use creativity and re-engage your prospects in a more personal and immediate manner than you could ever achieve with social media or any other type of marketing campaigns.

Student Retention

The business world, including the education sector, must deal with and make an effort to reduce the loss of students.

Research shows that the most influential factor in determining student retention is the level of satisfaction that students have with the institutions. A lot of loyalty-related factors, including emotional commitment and trust, are influentially significant.

Re-engage Alumni

Even after your students successfully finish the workshop or course they signed up for, marketing's job is not done yet.

Your finest advocates are your former students. Their success and accomplishments stand up for your efforts in their studies and overall development and growth. It can be for many reasons, whether they acquired a set of manual skills, finished a rigorous leadership course, acquired a foreign language, or obtained a full degree with your institute. Maintaining a tight and regular relationship with your alumni can benefit you in:

• Ensuring recurring business
• Assisting current students with internships, career guidance, and mentoring.
• Boosting the caliber of feedback.
• Boosting your reputation with word-of-mouth advertising.
• Obtaining funding through networking or contributions.

Simplify administrative and support processes

It goes without saying that getting students' feedback is the best approach to make sure they are satisfied and find out if there are any areas where they are or have faced problems. However, since surveys can be very time-consuming, as not many people take the time to complete them, WhatsApp is your best and most reliable option.

Make your surveys as simple as possible for students or their parents to respond to.

Example: Survey on student satisfaction

They can complete the survey on WhatsApp with the ease of chatbots. As part of a natural conversation, the bot can gather replies and quickly transfer them to your specified spreadsheet or database. As a result, your students can complete the survey whenever they like, making it easier and motivating them to complete it.

Conclusion

Using WhatsApp Business for Educational Institutes, fits very well with the ever changing needs of this digital and hy-tech world, which include more personalized interactions, digital connectivity, and effective school administration.

It gives schools the ability to improve student involvement, form closer bonds with parents, and streamline administrative duties. WhatsApp Business pulls education into the twenty-first century, where success depends on the constant exchange of knowledge.

To evolve your way to connect with students and parents, choose Ananatya.ai as your WhatsApp API provider.

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